Sergey B
HD video, 22 min 27 sec
A joint work with Or Even Tov.
Created by the generous support of The
Israeli Fund for Video Art and Experimental Cinema
Segal’s work makes extensive use of advanced technologies to convey fierce criticism of them. In Sergey B a lookalike of Sergey Brin, one of the two co-founders of Google, is
shown delivering a fictional, highly polished marketing presentation of a groundbreaking
futuristic product known as Gmind – a computerized head-worn device that is operated by human thoughts and documents one’s actions at any given moment. This work, based on technologies that already existed or were in development at the time, effectively foretold actual developments that have since taken place in the discourse surrounding technological conspiracies – long before the launch of Google Glass and the Snowden Affair.
Text: Aya Lurie
Text: Aya Lurie